The Most Popular Holiday Toys for 2023

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As the holiday season approaches, I’m pretty sure many of us are getting into the Christmas spirit now. Some may even already be adorning their houses with decorations, eagerly preparing for the most wonderful time of the year.

Among the many things that make the holidays exciting, unwrapping presents is definitely one that many people look forward to on Christmas day! ‘Tis the season for joy, wonder, and toys indeed! 

Whether you’re still wondering what gift you want to receive or looking for presents you want to give, don’t worry. I got you. 

I know it can be quite overwhelming, with so many options to choose from. So, I made a list of the hottest toys in 2023 to help you!

Last time, I shared the Most Popular Holiday Toys of 2022 with you, right? Well, I just know you’ll love this year’s selection even more!

From classic favorites to ingenious tech toys, I’ve rounded up the most popular holiday toys this year in 2023. There’s something for everyone on this list!

So read on now. You might just find what you’re looking for here!

1. Bitzee: Interactive Toy Digital Pet

For pet lovers here, Bitzee is the perfect gift for you! It’s a virtual pet you can actually touch and feel! It can react to your touch, swipes, and tilts with sounds and reactions. How amazing is that?

Like real pets, you can care for each Bitzee toy, starting as a baby, and help them grow into adults, Super Bitzee!

What’s even more interesting is the more you play, the more Bitzee pets you’ll unlock! Fifteen interactive animals like a cat, bunny, unicorn & more, to be exact!

2. Furby Purple

Want a friend who’s always ready for BFF time? Then, Furby Purple is the one for you!

This interactive toy moves, talks (English and Furbish), sings, laughs, and lights up with over 600 responses to speech!

Furby can also dance with amazing blinking eyes and glowing ears that glow with different light effects! How amazing is that?

What’s even greater about this is Furby can talk to other Furby friends! If you have 2 Furby friends, you can pair them up and watch them interact!

Just press the voice-activated Furby toy’s heart gem, and you’re all set!

3. Barbie Dreamhouse 2023

Are you a Barbie fan? Then this brilliant Barbie Dreamhouse is the perfect gift for you! 

This Barbie Dreamhouse features a 360-degree play with a wide and spacious floor plan, three levels, and ten indoor and outdoor living areas! 

It also has a pool party doll house with 75+ pieces, customizable spaces, and a 3-story slide, the tallest in the Barbie Dreamhouse series to date. Barbie can host the pool party of her dreams here!

The playset also features a veritable pet palace, including a puppy slide and pool with a puppy figure!

Perfect to spark realistic storytelling and complete play!

Note: Dolls are not included. 

4. Beast Lab: Stealth Strike Big Cat Beast Creator

If you’re into experiments and apocalypse, you’ll definitely love the Beast Lab.

The story goes like this:

The world is in danger, and you have a chance to protect it! But the only way is to create beasts!

With the Beast Lab, you can conduct experiments and create one of the two big cats. Which Cat will you unleash? The Toxic Tiger of Primal Panther?

Watch as the Stealth Strike Cats Beast Creator Chamber emits genuine Bio Mist, and the pressure intensifies.

To reveal the creature inside, simply pull down the emergency lever to transform it into liquid form!

5. LEGO Minecraft The Axolotl House 21247 Building Toy Set

For Minecraft fans and axolotl lovers here, this one is for you!

With the LEGO Minecraft The Axolotl House (21247) Minecraft toy, you can build your own hands-on underwater axolotl-shaped house and play with one of the game’s cutest creatures – the axolotl!

The set includes authentic Minecraft figures: an underwater explorer, a drowned zombie, a dolphin, a pufferfish, two adult axolotls, and an axolotl in a bucket.

What’s great about this kit is that you can download the LEGO Builder app for a more immersive building experience, with digital tools to zoom in and rotate models in 3D. You can even save sets and track your progress!

6. LEGO Super Mario Adventures with Mario Starter Course

Are there any Super Mario Bros. fans here? This is for you!

LEGO Super Mario Adventures with Mario Starter Course is a  buildable Super Mario toy that features an interactive Mario figure, a Goomba figure, Bowser Jr., and a buildable course.

The LEGO Mario figure also has color sensors, plus LCD screens in his eyes, mouth, and belly that give over 100 instant expressive responses to movement via the LCD screens and speaker. 

It also has a speaker that plays iconic sounds and music from the classic video game!

Connect it to a free LEGO Super Mario app for enhanced play!

7. Super Mario Bros.™ Wonder – Nintendo Switch

Here’s another amazing game for Mario fans here! Super Mario Bros.™ Wonder is a must-have for you!

You can explore the Flower Kingdom with this classic Mario side-scrolling gameplay adventure. Collect Wonder Flowers for surprising, game-changing effects like pipes coming alive, an enemy stampede, and much more!

Here’s also your chance to defeat Bowser’s grip with the help of unique power-ups like Elephant Fruit, which lets you use your trunk to defeat enemies and spray water.

You can choose from the largest cast of characters, including Mario, Luigi, Peach, Daisy Toads, and other favorites.

Play this game alone or team up with up to three friends locally*, tackling courses as a team and helping each other on your way to the Goal Pole!

8. Mini Garden: Mermaid Terrarium Kit

If you love science, gardening, and mermaids, Mini Garden: Mermaid Terrarium Kit is a great holiday toy for you!

With your quick-growing chia seeds that sprout within 3-5 days, you can bring your mermaid egg garden to life! You can even decorate your own mini mermaid egg-shaped terrarium! 

The kit includes potting mix, quick-growing chia seeds, mermaid stickers, pearl accents, mini mermaid accent toys, fun mini mermaid tail, clamshell, and colored sand.

9. Pokemon Battle Academy 2 Board Game

Here’s your chance to join the Pokémon trainers at the Battle Academy! 

With the ready-to-play Pokémon Trading Card Game Battle Academy, you can choose between Cinderace or Pikachu to lead your team in a heads-up battle against another trainer.

You can mix things up by pitting Eevee against Cinderace or Pikachu and bringing a whole new team of Pokémon to the arena. With some strategy and luck, you can compete with the best.

The board game includes 1 instruction sheet to help you set up to play, 2 tutorial guides to lead you through the decks, and 1 two-player game board. It also features 3 complete Pokémon TCG decks (60 cards each), each with a powerful special Pokémon: Cinderace V, Pikachu V, or Eevee V.

10. Playmobil Ghostbusters Firehouse

Something strange in your neighborhood? Call the Ghostbusters firehouse!

If you’re a Ghostbusters fan, the Playmobil Ghostbusters Firehouse headquarters is definitely a must-have! You can bring the classic movie to life with this building set!

In this set, you’ll find Spengler creating a ghost-fighting mixture while Stantz monitors the library, and Janine handles all of the ghost-busting calls.

This kit offers a variety of tools for tracking and capturing ghosts, such as a removable proton pack and wand, a Ghost trap, a Poke meter to gauge psychic energy, silicone slime splatters that adhere to flat surfaces, and additional items.

Do you have other holiday toys in mind that you want to receive or feel should have made our list? Comment down below and share them with others!

Rating: 4.50/5. From 6 votes.
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